20-year experienced professional Russ Walton can provide voices for just about anything you need: Commercials, promotional spots, film trailers, video and flash narration, radio & TV imaging, and more with easy rates.
Russ is also a veteran MC and Live Announcer. Check out his Professional Announcer page!
Voice Over Article #3: Dealing With Voiceover Competition
If you’re already a Houston voice talent or let’s say a Houston announcer or an experienced narrator, then you know full well about the competition in the voice over Houston industry. If you’re new to the game, watch out! For every one job, there are probably hundreds, if not thousands of voice over professionals and announcers trying for the same gig.
This can seem daunting at first, but don’t worry. It’s purely a numbers game. Eventually, yours will come up. The key is persistence! Never stop! Never surrender! (“Galaxy Quest,” anyone? ... “Miners, not minors!!!”) This is the one biggest thing that “trims the herd” when it comes to voice over Houston talents. An announcer may see a competing narrator get the job they were bidding for, get frustrated and just give up altogether. Don’t be a sucker! Stay with it ... even the best, million-dollar-makingHouston voice talents can go months without working.
Once you’re committed (no, not to an insane asylum), there are a few tips to help you gain a possible edge.
1.) We’ve already talked about persistence. How about uniqueness? This is a big mistake among amateurs. Do not try to be every possible voice for every possible gig. Choose the voice over and delivery style you’re most comfortable with. That way, it will be much easier to perfect that style and become really good at it.
2.) Cultivate relationships. Any businessperson worth 2 shakes will tell you, repeat business is the best business there is. This applies to any line of work. Once you get a job, try to get future jobs from that client. Drop them a line every once in a while. Offer discounts for multiple projects. Make it easy for them to work with you. Don’t whine or complain. There may be a better sounding voice over Houston talent going for the same job, but they’ll choose you because you’re easy to work with.
3.) Negotiate! Find out what the competition is charging and charge less.
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